{"id":2642,"date":"2023-02-02T15:58:32","date_gmt":"2023-02-02T14:58:32","guid":{"rendered":"https:\/\/www.kunikdemorsier.ch\/article-dans-le-werk-bauen-wohnen\/"},"modified":"2023-02-02T16:00:07","modified_gmt":"2023-02-02T15:00:07","slug":"article-dans-le-werk-bauen-wohnen","status":"publish","type":"post","link":"https:\/\/www.kunikdemorsier.ch\/en\/article-dans-le-werk-bauen-wohnen\/","title":{"rendered":"ARTICLE IN WERK, BAUEN + WOHNEN"},"content":{"rendered":"<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;werk, bauen + wohnen, 11-2021, Social Condenser\u2800\\n[...]\u2800\\nUne \u00e9toile tomb\u00e9e du ciel\u2800\\nLe plan rayonnant de l\u2019\u00e9difice raconte \u00e0 lui seul d\u00e9j\u00e0 toute une histoire. Sa g\u00e9om\u00e9trie \u00e9clat\u00e9e rend sensible l\u2019\u00e9nergie disruptive n\u00e9cessaire \u00e0 tout commencement ou nouveau d\u00e9part. Dans la pr\u00e9sentation visuelle de sa philosophie d\u2019entreprise sur l\u2019internet5, AP ne craint pas de m\u00ealer aux \u00e9vocations vaporeuses d\u2019une nature au repos la violence du big bang originaire et les \u00e9clairs qui illuminent sa Vall\u00e9e de Joux natale lors des nuits d\u2019orage. Rien ne rattache cette proposition architecturale \u00e0 la tradition vernaculaire des fermes de paysans-horlogers que d\u2019autres marques se sont plu \u00e0 pr\u00e9server dans leur voisinage. Le contraste est total \u00e9galement avec le volume voisin de Cartier Joaillerie \u00e0 l\u2019ouest, dont la puret\u00e9 cristalline puise ses analogies dans le facettage des pierres fines. En concertation avec la ma\u00eetrise d\u2019ouvrage et le personnel de l\u2019entreprise, Kunik de Morsier ont adopt\u00e9 un principe de composition additif capable de refl\u00e9ter la vari\u00e9t\u00e9 des savoir-faire sp\u00e9cialis\u00e9s impliqu\u00e9s dans l\u2019assemblage et la finition des montres. Les sept branches qui s\u2019encastrent selon diverses orientations dans le noyau central explicitent le s\u00e9quen\u00e7age du processus de production pour les clients en visite, pourvoient aux conditions d\u2019\u00e9clairage sp\u00e9cifiques requises par chaque corps de m\u00e9tier et procurent en m\u00eame temps \u00e0 ces derniers l\u2019identit\u00e9 \u00e0 laquelle ils aspirent.\u2800\\n[...]\u2800\\nTexte: Sylvain Malfroy\u2800\\nImages: @iwanbaan\u2800\\n\u2800\\nTexte complet disponible en fran\u00e7ais ici: https:\/\/www.wbw.ch\/fr\/revue\/articles\/textes-originale\/2021-11-to-brake-the-rules-you-must-first-master-them.html\u2800&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14721,&quot;3&quot;:{&quot;1&quot;:0,&quot;3&quot;:1},&quot;10&quot;:0,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:3,&quot;3&quot;:1},&quot;15&quot;:&quot;calibri&quot;,&quot;16&quot;:11}\">werk, bauen + wohnen, 11-2021, Social Condenser\u2800<br \/>\n[&#8230;]\u2800<br \/>\nA star fallen from the sky\u2800<br \/>\nThe building&#8217;s radiating plan alone already tells a whole story. Its exploded geometry makes sensitive the disruptive energy necessary for any beginning or new start. In the visual presentation of his business philosophy on the internet5, AP is not afraid to mix the vaporous evocations of a resting nature with the violence of the original big bang and the lightning bolts that illuminate his native Vall\u00e9e de Joux on stormy nights. There is nothing to link this architectural proposal to the vernacular tradition of the farmhouses of peasant-watchmakers that other brands have taken pleasure in preserving in their neighborhoods. The contrast is also total with the neighboring volume of Cartier Joaillerie to the west, whose crystalline purity draws its analogies from the faceting of fine stones. In consultation with the client and the company&#8217;s staff, Kunik de Morsier adopted an additive compositional principle capable of reflecting the variety of specialized skills involved in the assembly and finishing of the watches. The seven branches that fit in various orientations into the central core make the sequencing of the production process explicit to visiting customers, provide for the specific lighting conditions required by each trade, and at the same time provide the identity to which they aspire.\u2800<br \/>\n[&#8230;]\u2800<br \/>\nText: Sylvain Malfroy\u2800<br \/>\nImages: @iwanbaan\u2800<br \/>\n\u2800<br \/>\n<a href=\"https:\/\/www.wbw.ch\/fr\/revue\/articles\/textes-originale\/2021-11-to-brake-the-rules-you-must-first-master-them.html\u2800\">Full text available in French here.<\/a><br \/>\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>werk, bauen + wohnen, 11-2021, Social Condenser\u2800 [&#8230;]\u2800 A star fallen from the sky\u2800 The building&#8217;s radiating plan alone already tells a whole story. Its exploded geometry makes sensitive the disruptive energy necessary for any beginning or new start. In the visual presentation of his business philosophy on the internet5, AP is not afraid to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91,99],"class_list":["post-2642","post","type-post","status-publish","format-standard","hentry","category-news","category-press"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ARTICLE IN WERK, BAUEN + WOHNEN - Kunik de Morsier architects SIA - Architecture practice in Lausanne, Switzerland<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kunikdemorsier.ch\/en\/article-dans-le-werk-bauen-wohnen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ARTICLE IN WERK, BAUEN + WOHNEN - Kunik de Morsier architects SIA - Architecture practice in Lausanne, Switzerland\" \/>\n<meta property=\"og:description\" content=\"werk, bauen + wohnen, 11-2021, Social Condenser\u2800 [&#8230;]\u2800 A star fallen from the sky\u2800 The building&#8217;s radiating plan alone already tells a whole story. 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